Building a brand for a Leadership Campaign

As the Lib Dems face an internal election to decide who their next Leader would be, I worked with Ed Davey MP and his campaign to develop a website that would become a home for people to navigate to to learn about his pitch.

From the conception of a logo that embodied Ed Davey’s values, along with a colour scheme based on not only the traditional orange of the Liberal Democrats, but added with the blue of Europe, this style guide was implemented with activists using it fo make their own content.

In regards to the website, we needed to develop an English and Welsh version, providing content in both languages, as well as integrate technologies such as MailChimp and Typeform in order to best manage the visitor’s journey.

You can visit the English website during the campaign (until end of August 2020) here, and the welsh version here.

This page was last updated on 1 July 2020.